Marketing Strategies must be Global
Digital Marketing & Content Creation is crucial
Business Owners - Embrace the Change Globally, Take the Strides Digitally
The Business World has undergone drastic changes over centuries. But the secret behind moving ahead, lies with them who step beyond the convention.
“The only way around is through.”
– Robert Frost
It is the basic character of the business world to take rides through various turmoils at different points of time. The crises can vary from being by-products of human action or being generated by natural unrest. Be it a Global Recession or a Severe Pandemic, the way out emerges through proper implementation of the possible resources. Since the inception of entrepreneurial initiatives, a major role has been played by the concept of ‘Marketing’. A very simple word, deriving its meaning from Latin ‘Mercatus’, has undergone various changes, since its origin, but has inevitably remained at the very heart of booming businesses. Be it a start-up or an ongoing business, whenever the need to expand arises, people look up to unique and innovative marketing strategies.
History has witnessed the evolving spree of marketing, starting with ‘Gutenberg’s metal movable type, leading to mass-production of flyers and brochures’ in 1450 to ‘Use of handbills and posters’ in the Elizabethan era. Jumping on to ‘Paid advertising in a newspaper or on a billboard ’in 1836 to ‘Radio advertising’ in the 1920s.The 21st Century brought with it the epoch-making change in the conventional marketing concept, with the emergence of ‘Social Media’ such as MySpace, LinkedIn, Facebook and Twitter. As per scholars, the 21st century became known as ‘The Information Age’ due to the hope that global communication technologies would spur the spread of liberal democracy and usher in an era of unprecedented cooperation among nations.
As quoted by the famous American author and business executive Seth W. Godin, “There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” Hence comes the need of effective use and the appropriate execution of ideas through the newly generated platform at play. ‘Digital Marketing’ became the utmost need of the hour, in order to reach the maximum number of people through the most widely accessed medium, the Internet. It has been observed that there has been a startling rise in the growth rate of Online Marketing, in the past few years. Which clearly indicates towards the fact that the competition to thrive through the changes, is at an all-time high. This competitive environment brings about the real test of Entrepreneurship, to attract limelight in the business world.
Although people become aware of a company or brand through strategized online promotions and advertisements, often companies obliviate the need to connect with the potential consumers and to share their story.
According to Walt Disney, “The way to get started is to quit talking and begin doing.” The search for effective digital story tellers end at GutenSpiel, one of the leading names in the field of B2B & B2C marketing services. Our team at GutenSpiel connects with you on a core purpose centered around your customer segments, what they want, and WHY they want it. Our digital marketing experts use creative force, machine learning with simplification to allow the end customer, i.e YOUR customer, to drive results & revenue. This is how we create your digital marketing plan, your website, your social content, and activate more customers. This is how we grow your brand.