5 Benefits of Outsourcing Your Marketing

Marketing Expertise at an Efficient Value

A marketing agency not only can offer you extensive marketing and eCommerce services for much less than a full-time staff, but also offers a creative and innovative presence to your industry, your company, and your end customer. Although there are many benefits to hiring a marketing agency, we examine the common top 5 benefits and why your company should consider a digital marketing agency. 

 

     Fresh, Innovative Look at Your Brand, Your Products

     Too many companies get stuck in what we call a “creative rut”. We all fall victim to groupthink and the same ideas tend to recycle themselves as employees become less engaged. A marketing agency can take a fresh look at your brand, the industry you are in, what customers you are targeting, and build creative that differentiates your company from other players in your segment. Better yet, a leading marketing service agency can provide full messaging and testing to your various customer segments . . . (yes, this is a shameless plug for GutenSpiel as we do that.)

 

      Digital Marketing Expertise

In today’s eCommerce and direct selling world, digital marketing expertise is at a premium. It is hard to build a team organically in-house that knows how to effectively digitally market, work together, and collaborate on insights, and optimize your spends. It is even harder as more red tape exists with traditional marketing departments, the approval process can take weeks, and it slows your ability as a company to test and scale. Hire a digital marketing firm that can provide expertise across SEO, SEM, CRO, Social Media engagement, social media advertising, as well as traditional PPC levers. A good marketing agency should provide solutions across the entire customer journey (awareness, consideration, conversion, loyalty, and advocacy).

 

ROI-Based Marketing Performance

How much does it cost to hire a team of 8 to 10 professionals or directors within specific channels of marketing? It is not cheap. And this cuts into your actual “working” dollars that you can deploy in various marketing channels. Your internal marketing team hits your P&L and cuts into the dollars that you can use to further generate site traffic, leads, and activate more customers. An agency not only is cheaper but can be setup to deliver on set KPI’s that your company and the agency agree to.

 

Faster Optimizations of Your Marketing Campaigns

A skilled marketing agency already has processes in place to test messaging, test offers, and optimize quickly. They know what benchmarks to set for B2B and B2C campaigns by marketing medium and channel. An experienced marketing service company has worked with various budgets as well and can offer resources and a better rate than an independent contractor or an internal hire.

 

 Scalability, Flexibility, and Agility

Consumer buying behavior and response rates to various ad units has changed drastically over the past 5 years. Now more than ever, companies must be fast and innovative, while maintaining a clear and consistent brand voice and stance that is authentic.  The best marketing service companies offer solutions tailored to your company, your brand, and can move fast to produce engaging content and start conversations with your target audience. Digital marketing agencies should provide a clear path to success with benchmarks as they test and scale your messaging and offers. Optimizing your marketing is not a weekly activity – it is daily. A good marketing agency will provide action-oriented insights to learn from, adjust to, and grow your brand fast.

Outsourcing marketing services to companies like GutenSpiel provides numerous benefits to your bottom line as well as time management and resource allocation. Additionally, your company will have continuous improvement and optimization of your marketing spends to leverage every dollar effectively.  A professional marketing service company can improve awareness, create more engaging content, and improve lead generation and customer acquisition.

We are here to help guide you during this process and can offer our expertise as you look for options for a marketing service provider.  If you have any questions, please contact us at hello@gutenspiel.com. We can help you with your marketing needs and start growing your brand, your company to new heights.  

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